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How to Win Back Inactive Subscribers
It’s a fact of email marketing that inactive subscribers make up a significant portion of your list. Whether they make up 20%, or 90% of your list, engaging this segment of your recipients is vital....
View ArticleTypes of Data Used for Segmentation
In the upcoming weeks ExpertSender will be releasing a new whitepaper covering all aspects of advanced segmentation. In preparation for this, we’re posting this short article about different types of...
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The best email marketing articles from last week. Round-Up #2
ExpertSender weekly roundup. This time: North America out of IPv4, Instant Messaging will overtake Email and more. If you come across anything interesting this week be sure to leave your suggestions in...
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